An investigation into the poor performance of new alcoholic beverage brand : a case study of Delta Beverages Castle Milk Stout brand /
Chirara, Julius.
An investigation into the poor performance of new alcoholic beverage brand : a case study of Delta Beverages Castle Milk Stout brand / Julius Chirara. - ed. - 2013. - x, 82 pages : illustrations ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2013.
Includes bibliographical references (p.73-76) and abstract.
$
Product performance.
Alcoholic beverages.
An investigation into the poor performance of new alcoholic beverage brand : a case study of Delta Beverages Castle Milk Stout brand / Julius Chirara. - ed. - 2013. - x, 82 pages : illustrations ; cm.
Dissertation (Msc.)--Chinhoyi University of Technology, 2013.
Includes bibliographical references (p.73-76) and abstract.
$
Product performance.
Alcoholic beverages.