TY - BOOK AU - Dixon,Dixie TI - Fashion & lifestyle photography: succeed in the commercial world and become a stand-out photographer SN - 9781781574225 AV - TR679 .D585 2017 U1 - 779/.974692 23 PY - 2017/// CY - London PB - Ilex KW - Photography KW - Technique KW - Fashion photography N1 - Includes index; Foreword -- Introduction -- Communicating your artistic vision -- Gear -- Technique -- Lighting -- The fashion photography industry -- Building your career -- The commercial photo shoot from start to finish -- Building your brand N2 - Only a few years ago, fashion photography used to be a stuffy world for a tiny elite. Now an explosion in social media and lifestyle advertising has created opportunuities for a whole new breed of professional photographer. Fashion and Lifestyle Photography is based on the talks Dixie Dixon, a Nikon Brand Ambassador, has given to crowds at major US trade shows and at B&H, America's largest photography store. Expanding on the subject in the book, she reveals how to succeed in this exciting marketplace. From finding your vision, to building your dream team, this book will provide you with the essential gear and know-how to capture the looks of the media world that leap off the page or screen ER -