Rao, Mohana Rama K. <br/><br/>
Marketing services / 
by K. Rama Mohana Rao. 
 - Delhi :  Pearson Education,  2005. 
 - xiv,358  p. ;  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8129704579  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Service industries--Marketing.<br/>Marketing--Management.<br/>Service industries--Marketing.