Belch, George E. <br/><br/>
Advertising and promotion :  an intergrated marketing communications perspective / 
by George E. Belch and Michael A. Belch. 
 - 6th ed. 
 - New delhi :  Tata McGraw-Hill Publishing Company,  2004. 
 - xxvi,780 p. :  ill ;  cm. 
 - (The McGraw-Hill/Irwin Series in Marketing) .
<br/><br/>Includes bibliographical references and index) 
<br/><br/><label>ISBN: </label>0070581940  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.<br/>Advertising.