TY  - BOOK
AU  - Belch,George E.
AU  - Belch,Michael A.
TI  - Advertising and promotion: an intergrated marketing communications perspective 
SN  - 0070581940
PY  - 2004///
CY  - New delhi
PB  - Tata McGraw-Hill Publishing Company
KW  - Advertising
KW  - Sales promotion
KW  - Communication in marketing
KW  - sears
N1  - Includes bibliographical references and index)
ER  -