01571cam a22002891a 4500001001100000005001700011008004100028015001900069020003600088020002200124035002100146035002100167050002200188082001500210100002100225245007700246250001200323260003100335264003100366300005200397500002400449504007400473520065600547650002001203650004001223700001801263000002860320230921135712.0120402s2012     xxm     b   a001 0 eng d  aGBB2381612bnb  a9782940411788 (pbk.) :c$105.00  a2940411786 (pbk.)  a(OCoLC)800864524  a(OCoLC)800864524 4aTT507b.S695 201204a746.922231 aSorger, Richard.14aThe fundamentals of fashion design /cby Richard Sorger and Jenny Udale.  a2nd ed.  aLondon :bAVA Pub.,c2012.  aLondon :bAVA Pub.,c2012.  a200 pages :billustrations (chiefly coloured) ;  aPrevious ed.: 2006.  aIncludes bibliographical references (pages 192-195, [208]) and index.  aThe Fundamentals of Fashion Design (second edition) provides a comprehensive, stylish and contemporary introduction to the fundamental principles of fashion design. It offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes. 0aFashion design. 0aFashion designxStudy and teaching.1 aUdale, Jenny.