TY - BOOK AU - Sorger,Richard AU - Udale,Jenny TI - The fundamentals of fashion design SN - 9782940411788 (pbk.) : AV - TT507 .S695 2012 U1 - 746.92 23 PY - 2012/// CY - London PB - AVA Pub. KW - Fashion design KW - Study and teaching N1 - Previous ed.: 2006; Includes bibliographical references (pages 192-195, [208]) and index N2 - The Fundamentals of Fashion Design (second edition) provides a comprehensive, stylish and contemporary introduction to the fundamental principles of fashion design. It offers a fully illustrated introduction to the key elements of fashion design, from the initial concept of a fashion idea to realising it in 3D form. New case studies featuring contemporary designers contextualise the ideas explored within the book and offer key insights into working - and succeeding - in the fashion industry. A range of design exercises helps readers to discover new techniques. This title inspires readers to succeed at what they are best at - designing clothes ER -