Hollensen, S. <br/><br/>
Global marketing management. 

 - 7th ed. 
 - Pearson :  New Delhi,  2002. 
 - xliii, 616 p. :  ill. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/> Details of global marketing environment, opportunities, programs and marketing strategy. 
<br/><br/><label>ISBN: </label>9780273726227 :  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Global Marketing--Management.<br/>Marketing--Management.