TY  - BOOK
AU  - Hollensen,S.
TI  - Global marketing management
SN  - 9780273726227 :
PY  - 2002///
CY  - Pearson
PB  - New Delhi
KW  - Marketing
KW  - Management
KW  - Global Marketing
KW  - sears
N1  - Includes index; Includes bibliographical references
N2  - Details of global marketing environment, opportunities, programs and marketing strategy
ER  -