Kotler, Philip. <br/><br/>
Marketing management :  the millenium edition / 
by Phillip Kotler. 
 - New Jersey :  Prentice-Hall,  2000. 
 - xxxii, 840 p. : col. :  ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0130156841 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.