Keegan, Warren J. <br/><br/>
Global Marketing Management / 
Warren J. Keegan. 
 - 5th. 
 - New Dehli :  Prentice-Hall of India,  2001. 
 - xix, 828p. :  ill. 
<br/><br/>Includes Bibliographical references and Index. 
<br/><br/><label>ISBN: </label>8120309596 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing--Management.<br/>Export marketing--Management--Case studies.<br/>Export marketing.