<?xml version="1.0" encoding="UTF-8"?>
<record
    xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance"
    xsi:schemaLocation="http://www.loc.gov/MARC21/slim http://www.loc.gov/standards/marcxml/schema/MARC21slim.xsd"
    xmlns="http://www.loc.gov/MARC21/slim">

  <leader>00717cam a2200229   4500</leader>
  <controlfield tag="001">0000003219</controlfield>
  <controlfield tag="005">20230921135733.0</controlfield>
  <controlfield tag="008">150417s2001     xx           000 0 eng d</controlfield>
  <datafield tag="020" ind1=" " ind2=" ">
    <subfield code="a">8120309596</subfield>
  </datafield>
  <datafield tag="100" ind1="1" ind2=" ">
    <subfield code="a">Keegan, Warren J.</subfield>
  </datafield>
  <datafield tag="245" ind1="1" ind2="0">
    <subfield code="a">Global Marketing Management /</subfield>
    <subfield code="c">Warren J. Keegan.</subfield>
  </datafield>
  <datafield tag="250" ind1=" " ind2=" ">
    <subfield code="a">5th.</subfield>
  </datafield>
  <datafield tag="260" ind1=" " ind2=" ">
    <subfield code="a">New Dehli :</subfield>
    <subfield code="b">Prentice-Hall of India,</subfield>
    <subfield code="c">2001.</subfield>
  </datafield>
  <datafield tag="300" ind1=" " ind2=" ">
    <subfield code="a">xix, 828p. :</subfield>
    <subfield code="b">ill.</subfield>
  </datafield>
  <datafield tag="504" ind1=" " ind2=" ">
    <subfield code="a">Includes Bibliographical references and Index.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing</subfield>
    <subfield code="x">Management.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing</subfield>
    <subfield code="x">Management</subfield>
    <subfield code="v">Case studies.</subfield>
  </datafield>
  <datafield tag="650" ind1=" " ind2="0">
    <subfield code="a">Export marketing.</subfield>
  </datafield>
  <datafield tag="908" ind1=" " ind2=" ">
    <subfield code="a">061017</subfield>
  </datafield>
  <datafield tag="989" ind1=" " ind2=" ">
    <subfield code="a">20230822095114.0</subfield>
  </datafield>
  <datafield tag="999" ind1=" " ind2=" ">
    <subfield code="c">11915</subfield>
    <subfield code="d">11915</subfield>
  </datafield>
  <datafield tag="952" ind1=" " ind2=" ">
    <subfield code="0">0</subfield>
    <subfield code="1">0</subfield>
    <subfield code="4">0</subfield>
    <subfield code="7">0</subfield>
    <subfield code="a">cutlib</subfield>
    <subfield code="b">cutlib</subfield>
    <subfield code="d">2023-09-21</subfield>
    <subfield code="l">0</subfield>
    <subfield code="o">HF 5415.13 KEE</subfield>
    <subfield code="p">BK0004374</subfield>
    <subfield code="r">2023-09-21 00:00:00</subfield>
    <subfield code="w">2023-09-21</subfield>
    <subfield code="y">BK</subfield>
  </datafield>
</record>
