TY  - BOOK
AU  - Keegan,Warren J.
TI  - Global Marketing Management
SN  - 8120309596
PY  - 2001///
CY  - New Dehli
PB  - Prentice-Hall of India
KW  - Export marketing
KW  - Management
KW  - Case studies
N1  - Includes Bibliographical references and Index
ER  -