Cravens, David W. <br/><br/>
Marketing Management / 
David W. Cravens, Gerald E. Hills and Robert B. Woodruff. 
 - Krishan, Dehli :  A.I.T.B.S. Publishers and Distributors,  2005. 
 - xx, 714p. 
<br/><br/><label>ISBN: </label>8185386927 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.