TY  - BOOK
AU  - Cravens,David W.
AU  - HILLS,Gerald E.
AU  - WOODRUFF,Robert B.
TI  - Marketing Management
SN  - 8185386927
PY  - 2005///
CY  - Krishan, Dehli
PB  - A.I.T.B.S. Publishers and Distributors
KW  - Marketing
KW  - Management
KW  - sears
ER  -