Cravens, David W. <br/><br/>
Marketing management / 
CRAVENS, David W. 
 - Delhi :  A.I.T.B.S. Publishers,  1996. 
 - xx, 714p. 
<br/><br/><label>ISBN: </label>8185386137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.