TY  - BOOK
AU  - Cravens,David W.
AU  - WOODRUFF,Robert B.
AU  - HILLS,Gerald E.
TI  - Marketing management
SN  - 8185386137
PY  - 1996///
CY  - Delhi
PB  - A.I.T.B.S. Publishers
KW  - Marketing
KW  - Management
KW  - sears
ER  -