@book{11926,
	author = {Keller, Kevin Lane,},
	title = {Marketing management :},
	publisher = {Pearson Prentice Hall,},
	year = {c2009.},
	address = {Upper Saddle River, N.J. :},
	edition = {13th ed.},
	url = {http://www.loc.gov/catdir/toc/ecip055/2004029595.html}
}