Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 12th ed. 
 - Upper Saddle River, N.J. :  Pearson Prentice Hall,  c2006. 
 - xxxix, 729, [45] p. :  ill. (chiefly col.) ;  29 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131457578 
<br/><br/><label>LCCN: </label>2004029595 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .K64 2006 
<br/><br/><label>Dewey Class. No.: </label>658.8