Sandage, C.H. <br/><br/>
Advertising theory and practice / 
by SANDAGE, C.H.FRYBURGER, Vernon and ROTZOLL, Kim. 
 - 11th. 
 - Delhi :  A.I.T.B.S,  2004. 
 - xv, 509p. :  ill. 
 - (The Irwin Series in Marketing) .
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>8185386633 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Advertising.