TY  - BOOK
AU  - Sandage,C.H.
AU  - FRYBURGER,Vernon
AU  - ROTZOLL,Kim
TI  - Advertising theory and practice
T2  - (The Irwin Series in Marketing)
SN  - 8185386633
PY  - 2004///
CY  - Delhi
PB  - A.I.T.B.S
KW  - Advertising
KW  - sears
N1  - Includes index
ER  -