Moskowitz, Howard R. Concept research in food product design and development / Howard R. Moskowitz, Sebastiano Porretta, Matthias Silcher ; with contributions from Hollis Ashman ... [et al.]. - Ames, Iowa : Blackwell, 2005. - xii, 597 pages : illustrations. Includes bibliographical references and index. ISBN: 0813824249 Subjects--Topical Terms: Food--Sensory evaluation.Commercial products--Testing.Food--Sensory evaluation.Commercial products--Testing.