Chirara, Julius. <br/><br/>
An investigation into the poor performance of new alcoholic beverage brand :  a case study of Delta Beverages Castle Milk Stout brand / 
Julius Chirara. 
 - ed. 
 -  2013. 
 - x, 82 pages :  illustrations ;    cm. 
<br/><br/>Dissertation (Msc.)--Chinhoyi University of Technology, 2013. 
<br/><br/>Includes bibliographical references (p.73-76) and abstract. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Product performance.<br/>Alcoholic beverages.