00807cam a22002172  4500001001100000005001700011008004100028020000600069040004500075100002100120245015700141250001000298260001000308264001000318300004200328502006600370504006400436650002500500650002500525710003900550000002885720230921135822.0160208s         xx           000 0 eng d  c$  aYour Holding SymbolcYour Holding Symbol1 aChirara, Julius.13aAn investigation into the poor performance of new alcoholic beverage brand :ba case study of Delta Beverages Castle Milk Stout brand /cJulius Chirara.  a  ed.  c2013.  c2013.  ax, 82 pages :billustrations ;c  cm.  aDissertation (Msc.)--Chinhoyi University of Technology, 2013.  aIncludes bibliographical references (p.73-76) and abstract. 0aProduct performance. 0aAlcoholic beverages.2 aChinhoyi University of Technology.