Siguaw, Judy A. <br/><br/>
Hospitality sales :  selling smarter / 
by Judy A. Siguaw and David C. Bojanic. 
 - Clifton Park, NY :  Thomson/Delmar Learning,  c2004. 
 - ix, 204 pages :  illustrations ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 197-199) and index. 
<br/><br/><label>ISBN: </label>1401834787 :  $48.00 
<br/><br/><label>LCCN: </label>2003064583 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Hospitality industry--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3.M3  / S57 2004