Cannon, Tom. <br/><br/>
Basic marketing :  principles and practice. / 
by Tom Cannon. 
 - 3rd. 
 - New York :  Cassell,  1980. 
 - xiv, 463p. : ill. 
<br/><br/> Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0304316733 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.