Handbook of hospitality marketing management / 
editor, Haemoon Oh ; editor in chief, Abraham Pizam. 
 - 1st. ed. 
 - Oxford :  Butterworth-Heinemann,  2008. 
 - xxii, 552 pages ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780080450803 :  $102.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.<br/>Hospitality industry--Marketing.<br/>Food service--Marketing.<br/>Restaurants--Marketing.