TY  - BOOK
AU  - DeFleur,Melvin
AU  - Ball-Rokeach,Sandra
TI  - Theories of mass communication
SN  - 0582998700
PY  - 1988///
CY  - New York
PB  - London
KW  - Mass media
KW  - Social aspects
KW  - HIstory
KW  - United States
KW  - sears
N1  - Includes bibliographical references and index
ER  -