TY  - BOOK
AU  - Piercy,N.
TI  - Tales from the marketplace: stories of revolution, reinvention and renewal. 
T2  - ( The Chartered institute of marketing)
SN  - 0750642653
PY  - 1999///
CY  - Oxford
PB  - Butterworth
KW  - strategic planninig
KW  - Marketing
KW  - sears
N1  - Includes index
ER  -