TY  - BOOK
AU  - Hudson,Simon
TI  - Tourism and hospitality marketing: a global perspective 
SN  - 1412946867 (hbk.)
AV  - G155.A1 H825 2008
U1  - 338.47910688 22
PY  - 2008///
CY  - Los Angeles, London
PB  - Sage
KW  - Tourism
KW  - Marketing
KW  - Hospitality industry
KW  - sears
N1  - Includes bibliographical references and index; 1. The global tourism marketing environment -- 2. Consumer vehaviour -- 3. Developing a marketing plan -- 4. Marketing research -- 5. The tourism and hospitality product -- 6. Pricing -- 7. Distribution -- 8. Marketing communications : the role of advertising and sales promotions -- 9. Marketing communications : public relations, personal selling, direct marketing, and word of mouth -- 10. Internet marketing -- 11. Providing service quality through internal marketing -- 12. Destination marketing -- 13. Contemporary issues in tourism and hospitality marketing
ER  -