TY - BOOK AU - Chinhanga,Samuel Solomon ED - Chinhoyi University of Technology. TI - The effectiveness of branding and packaging as marketing management tools for the agricultural seed firms in Zimbabwe: a case study of SEED-CO from 2000-2013 PY - 2013/// KW - Branding N1 - Dissertation (Msc.)--Chinhoyi University of Technology, 2013; Includes Bibliographical references (p.129-141) and abstract ER -