Harrell, Gilbert D. <br/><br/>
Marketing :  connecting with customers / 
by Gilbert D. Harrell. and Gary L. Frazier. 
 - ed. 
 - New Jersey :  Prentice-Hall,  1998. 
 - xix, 552 p. :  ill. ;    cm. 
<br/><br/> Includes index. 
<br/><br/>Includes bibliographical references. 
<br/><br/><label>ISBN: </label>0023502517  $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Consumer satisfaction.