Data mining methods and models /
Daniel T. Larose.
- Hoboken, NJ : Wiley-Interscience, c2006.
- xvi, 322 pages : illustrations ; 25 cm.
Includes bibliographical references and index.
Dimension reduction methods -- Regression modeling -- Multiple regression and model building -- Logistic regression -- Naïve Bayes estimation and Bayesian networks -- Genetic algorithms -- Case study : modeling response to direct mail marketing.