TY - BOOK AU - Larose,Daniel T. TI - Data mining methods and models SN - 0471666564 (cloth) AV - QA76.9.D343 L378 2006 U1 - 005.74 22 PY - 2006/// CY - Hoboken, NJ PB - Wiley-Interscience KW - Data mining N1 - Includes bibliographical references and index; Dimension reduction methods -- Regression modeling -- Multiple regression and model building -- Logistic regression -- Naïve Bayes estimation and Bayesian networks -- Genetic algorithms -- Case study : modeling response to direct mail marketing UR - http://www.loc.gov/catdir/toc/ecip0512/2005010801.html ER -