Kerin, Roger A. <br/><br/>
Marketing :  the core / 
Roger A. Kerin, Steven W. Hartley and William Rudelis. 
 - 2nd ed. 
 - New York :  McGraw-Hill/Irwin,  2007. 
 - xxxiii, [various pagings] :  ill. ;  cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label> $ 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.