TY  - BOOK
AU  - Kerin,Roger A.
AU  - Hartley,Steven W.
AU  - Rudelius,William
TI  - Marketing: the core 
PY  - 2007///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - sears
N1  - Includes bibliographical references and index
ER  -