Chaffey, Dave. <br/><br/>
Digital marketing :  strategy, impemantation and practice / 
by Dave Chaffey. 
 - 5th ed. 
 - Essex :  Pearson,  2012. 
 - xxix, 698 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/>Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online. 
<br/><br/><label>ISBN: </label>9780273746102  $40 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Electronic commerce--Management.<br/>Internet marketing.<br/>Consumer behavior.<br/>Strategic planning.<br/>Marketing--Management.<br/>Electronic commerce--Management.<br/>Internet marketing.<br/>Consumers.<br/>Strategic planning.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .U735 2004 
<br/><br/><label>Dewey Class. No.: </label>658.8/4