Digital marketing : strategy, impemantation and practice - Chaffey, Dave.; Chadwick, Fiona Ellis (Essex : Pearson, 2012)
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.
Includes index.
Keywords: Marketing -- Management; Electronic commerce -- Management; Internet marketing; Consumer behavior; Strategic planning; Marketing -- Management; Electronic commerce -- Management; Internet marketing; Consumers; Strategic planning