01935cam a22004454a 4500 0000022635 20231018145549.0 030327s2012 njum b a001 0 eng 9780273746102 $40 (OCoLC)51983249 DLC DLC YDX GHG BGU c=Program for Cooperative Cataloging HF5415.13 .U735 2004 658.8/4 21 Chaffey, Dave. Digital marketing : strategy, impemantation and practice / by Dave Chaffey. 5th ed. Essex : Pearson, 2012. xxix, 698 p. : ill. ; 25 cm. Includes index. Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online. Marketing Management. Electronic commerce Management. Internet marketing. Consumer behavior. Strategic planning. Marketing Management. sears Electronic commerce Management. sears Internet marketing. sears Consumers. sears Strategic planning. sears Chadwick, Fiona Ellis. 130130 N 20230822095114.0 1401800014 18147 18147 0 0 0 0 cutlib cutlib 2023-10-18 1 HF 5415.13 CHA BK0042436 2025-11-18 00:00:00 2025-10-27 c.034253 2023-10-18 BK 0 0 0 0 cutlib cutlib 2023-10-18 0 HF 5415.13 CHA BK0042433 2023-10-18 00:00:00 c.034252 2023-10-18 BK 0 0 0 0 cutlib cutlib 2023-10-18 0 HF 5415.13 CHA BK0042428 2023-10-18 00:00:00 c.034251 2023-10-18 BK 0 0 0 0 cutlib cutlib 2023-10-18 0 HF 5415.13 CHA BK0042432 2023-10-18 00:00:00 c.034250 2023-10-18 BK