Digital marketing
strategy, impemantation and practice
Chaffey, Dave.
creator
Chadwick, Fiona Ellis.
text
bibliography
nju
Essex
Pearson
2012
5th ed.
monographic
eng
xxix, 698 p. : ill. ; 25 cm.
Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online.
by Dave Chaffey.
Includes index.
Marketing
Management
Electronic commerce
Management
Internet marketing
Consumer behavior
Strategic planning
Marketing
Management
Electronic commerce
Management
Internet marketing
Consumers
Strategic planning
HF5415.13 .U735 2004
658.8/4
9780273746102
DLC
030327
20231018145549.0
0000022635