TY  - BOOK
AU  - Chaffey,Dave
AU  - Chadwick,Fiona Ellis
TI  - Digital marketing: strategy, impemantation and practice 
SN  - 9780273746102
AV  - HF5415.13 .U735 2004
U1  - 658.8/4 21
PY  - 2012///
CY  - Essex
PB  - Pearson
KW  - Marketing
KW  - Management
KW  - Electronic commerce
KW  - Internet marketing
KW  - Consumer behavior
KW  - Strategic planning
KW  - sears
KW  - Consumers
N1  - Includes index; Introduction -- MotherNature.com -- Understand customer needs and behavior -- Dell Online -- Formulate a strategy to fill needs -- InSite Marketing Technology -- Segmentation and positioning -- Terra Lycos -- New products -- MarketSoft Corporation -- Communication and selling -- OSRAM Sylvania -- Pricing and distribution -- Logistics.com -- Build a trusting relationship with customers -- Travelocity -- The future of digital marketing -- Citibank Online
ER  -