Worsam, Mike. <br/><br/>
Effective management for marketing 2002-2003 / 
Mike Worsam. 
 - Oxford :  Butterworth,  2002. 
 - xxv, 303p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750657065 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing.