Fifield, P. <br/><br/>
Strategic marketing management :  planning and control. / 
P. Fifield and C. Gillian. 
 - 1st. 
 - Oxford :  Butterworth,  2000. 
 - xiii, 269p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750649267 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.<br/>Marketing--Management.