TY  - BOOK
AU  - Fifield,P.
AU  - Gilligan,C.
TI  - Strategic marketing management: planning and control. 
SN  - 0750649267
PY  - 2000///
CY  - Oxford
PB  - Butterworth
KW  - Marketing
KW  - Management
KW  - sears
N1  - Includes index
ER  -