McDonald, Malcolm; Rogers, Beth; Woodburn, Diana. <br/><br/>
Key customers :  how to manage them profitably. 

 - Oxford :  Butterworth-Heinemann / Chartered Institute of Marketing,  2000. 
 - xix, 320p. : ill. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0750646152 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Customer services.<br/>Selling--Key accounts.<br/>Marketing--Key accounts.<br/>Customer services.