TY  - BOOK
AU  - McDonald,Malcolm; Rogers,Beth; Woodburn,Diana
TI  - Key customers: how to manage them profitably
SN  - 0750646152
PY  - 2000///
CY  - Oxford
PB  - Butterworth-Heinemann / Chartered Institute of Marketing
KW  - Selling
KW  - Key accounts
KW  - Marketing
KW  - Customer services
KW  - sears
N1  - Includes index
ER  -