02494cam a2200397 i 4500 1202976040 OCoLC 20240425135150.0 201001s2021 enka b 001 0 eng d 9781529731989 $61.00 9781529731989 9781529731989 (pbk.) 1529731984 9781529737127 (ePub ebook) UKMGB eng rda UKMGB OCLCO OCLCF YDX OCLCO NZTOI HF6146.I58 T883 2021x Tuten, Tracy L., 1967- author. Social media marketing / Tracy L. Tuten. Fouth edition. London SAGE Publications 2021 London ; Thousand Oaks, California : SAGE Publications, [2021] xiii, 466 pages : color illustrations ; 26 cm text rdacontent unmediated rdamedia volume rdacarrier Includes bibliographical references and index. The social media environment -- Social consumers -- Network structure and group influences in social media -- Social media marketing strategy -- Tactical planning and execution -- Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media analytics -- Social media metrics -- The case zone. "Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users. The market leading and award winning text on social media marketing has been fully updated for this fourth edition. With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice. 11 new case studies have been added to the 'Case Zone', including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter." -- provided by publisher. Internet advertising. Social media Economic aspects. Online social networks Economic aspects. Internet marketing. Tracy L. Tuten ebook version : 9781529737127 lcc BK Fourth edition 6146.158 TUT HF 0 18757 18757 0 0 lcc 0 0 NFIC cutlib cutlib GEN 2024-04-02 Donation 048038 0 HF 6146.158TUT bk00457174 2024-04-23 00:00:00 C.048038 2024-04-23 BK