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  <titleInfo>
    <title>Essentials of health care marketing</title>
  </titleInfo>
  <name type="personal">
    <namePart>Berkowitz, Eric N</namePart>
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    <place>
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    <publisher>Jones &amp; Bartlett Learning</publisher>
    <dateIssued>c2011</dateIssued>
    <dateIssued encoding="marc">2011</dateIssued>
    <edition>3rd ed</edition>
    <issuance>monographic</issuance>
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  <language>
    <languageTerm authority="iso639-2b" type="code">eng</languageTerm>
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  <physicalDescription>
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    <extent>xx, 515 pages ill., maps ; 23 cm</extent>
  </physicalDescription>
  <note type="statement of responsibility">Eric N. Berkowitz</note>
  <note>Includes bibliographical references and index</note>
  <subject authority="lcsh">
    <topic>Medical care</topic>
    <topic>Marketing</topic>
  </subject>
  <classification authority="lcc">RA410.56 .B46 2011</classification>
  <classification authority="ddc" edition="Third edition"/>
  <identifier type="isbn">9780763783334</identifier>
  <identifier type="lccn">2010017563</identifier>
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