01680cam a2200313 i 4500 900684567 OCoLC 20240805102255.0 150105t20162016cau b 001 0 eng 2015000192 GBB551833 bnb 9781452276670 $77 (OCoLC)900684567 (OCoLC)893457078 (OCoLC)1167650382 DLC eng rda DLC pcc BF637.P4 O54 2016 153.8/52 23 O'Keefe, Daniel J., 1950- author Persuasion : theory and research Daniel J. O'Keefe, Northwestern University Third edition Thousand Oaks, California : SAGE, [2016] ©2016 xix, 387 pages ; 24 cm Includes bibliographical references (pages 268-364) and indexes Persuasion, attitudes, and actions -- Social judgment theory -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Reasoned action theory -- Stage models -- Elaboration likelihood model -- The study of persuasive effects -- Communicator factors -- Message factors -- Receiver factors "This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion." Persuasion (Psychology) lcc BK Third edition 637.P4 OKE BF 0 19164 19164 0 0 lcc 0 0 NFIC cutlib cutlib GEN 2017-03-03 donation 042118 0 BF637.P4OKE bk0050259 2024-08-05 00:00:00 C.042118 2024-08-05 BK