theory and research O'Keefe, Daniel J. 1950- creator author text bibliography cau 2016 2016 Third edition monographic eng

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xix, 387 pages ; 24 cm "This text introduces students to the most important social-scientific theory and research on persuasion. The Third Edition adds two new chapters on social judgment theory and stage models, revision of the treatment of the theories of reasoned action and planned behavior, and new attention to subjects such as reactance and the use of narratives as vehicles for persuasion." Persuasion, attitudes, and actions -- Social judgment theory -- Functional approaches to attitude -- Belief-based models of attitude -- Cognitive dissonance theory -- Reasoned action theory -- Stage models -- Elaboration likelihood model -- The study of persuasive effects -- Communicator factors -- Message factors -- Receiver factors Daniel J. O'Keefe, Northwestern University Includes bibliographical references (pages 268-364) and indexes Persuasion (Psychology) BF637.P4 O54 2016 153.8/52 9781452276670 2015000192 DLC 150105 20240805102255.0 900684567 eng